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A BETTER WAY TO REACH YOUR CUSTOMERS
Our Data base (Not Yours) has over 125
million qualified opt-in addresses!!!
The internet revolution has resulted in a
dramatic shift away from traditional forms
media, such as newspapers and conventional
radio, leading to most consumers
communicating and sourcing their information
via the web.
Consequently, email marketing campaigns,
when compared to other forms of advertising,
provide a more effective and far less
expensive marketing medium.
In addition to email marketing’s advantages
in distribution, the interactive nature of
email advertisements provides an advertiser
with three “bites at the apple”:
- Subject line: the subject line is
the equivalent of outdoor advertising-
it is branding. Whether the consumer
opens the advertisement or deletes it
they first read the subject line.
Therefore, Top Gun Counsels its clients
to include the name of their business
and city/location in subject line,
thereby receiving a valuable impression
for each email sent. All email has your
dealership email address as the sender.
- Opens: When a customer opens the
mail piece, the advertisement appears-
including phone number. The open is the
equivalent of direct mail or a newspaper
advertisement.
- Clicks: When a consumer clicks on
the advertisement, the consumer is
redirected to the advertiser’s web site
or landing page. The clicks are the
equivalent of a search engine or
internet yellow pages.
The effectiveness of Email marketing
and advertising will continue on an
upward trend, as more traditional forms
of advertising will continue to decline,
as reflected by the following facts:
- June, 2008 there were
220,141,969 internet users in the US
representing 72.5 of the US
consumer. ( Nielsen/Net Ratings)
- Locally Targeted: Because each
record in Top Gun database contains
the email address of the consumer,
we are able to ensure that when a
business emails an advertisement to
a consumer that the person actually
lives in the target community
- Interactive; The ability to
click through to a web site makes an
email interactive- only internet
search engines and internet yellow
pages can claim to be interactive as
well.
- Traceable: The ability to
instantly know how many consumers
opened and clicked on the email
advertisement makes it traceable.
- Advertiser Initiated: Email
advertisement does not wait for the
consumer to find the advertiser,
rather the advertiser is approaching
the consumer.
- Actionable Audience: When the
consumers receives the email
advertisement, they are able to take
action, whether clicking or calling
- Immediate deployment: There is
no waiting, an advertisement can be
deployed from its list to creative
and delivered in mere minutes,
unlike traditional forms of
advertising.
- No contracts/ No Minimums
If you have any questions please contact us
at 941-487-8617,
email us, or use our
online request form. |
